Importance of Digital Marketing
Here are the reason why digital marketing is important in 2022.
Importance of Digital Marketing In today’s scenario, when the whole world is digitally revolutionized, so why not the marketing industry? As 4G came to India and all the operations of 4G started, the speed of the internet got high. However, after Jio’s launch, it brings a great change in India’s digital revolution. Jio provides free data for nearly two years, during which time India’s average internet usage has increased unexpectedly.Jio brought about an internet revolution in India, with 800 million people now having access to the internet, providing a great opportunity for the digital world.
The second major role-play by COVID-19, which gives a great push to online and internet-related things. During the lockdown, the e-commerce industry and internet-related technology companies experience extraordinary growth. IN the last two, when the whole country is following the lockdown restrictions and people are locked in their houses,
To overcome that problem, many marketing companies are moving towards digital marketing, and many companies are spending more money on digital marketing. As they are unable to go out and advertise themselves in traditional ways like banners, pamphlets, and all other things which involve the physical touch or presence. Companies started to spend their marketing budget on digital marketing and, due to the higher usage of the internet in India, they got a massive success. The success rate is much higher than the traditional marketing strategy.
As of now, Importance of Digital Marketing is arising day by day there are a large number of internet users
who are also active on social networking sites. Therefore, through digital marketing, we can easily reach our target audience. With very little time or money, we get our results. People’s habits have changed. Now people feel more comfortable ordering online. These factors will be extremely beneficial to the digital marketing industry in 2022.If the industry keeps that flow and habit of people, then the future of the industry will get better in a few years . Industry must convert their obligation into a habit. That is why 2022 is very important for the digital marketing industry. This year will decide the speed of digital marketing growth.
People have begun to explore the world and are leaving their homes. So now, they have both options, online and offline as well.
Modes of Digital marketing:- 
- Marketing via social media
- Electronic mail marketing
- Google advertisements
- SEO
- SEM
- SMM
The goal of digital marketing is to
- Brand Recognition
- Creating Leads
- Marketing of new products and services
- Prospective Customers
- Retaining existing customers
- Boost Sales/Profit
- Market Expansion
- Increased Website Traffic
- Enhance the User Experience
- Increase conversions
- Less expensive
Importance of Digital Marketing:-
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Improve Customer Loyalty through Frequent Communication: IN today’s society, a customer has a vast number of choices. Therefore, it is very difficult to attract and convert a new customer, and then after loyalty, it will cost a lot to retain a customer for a long period. There are various methods to make customers loyal to your brand:
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Personalized email offers: As we learn more about our customers, we will be able to send them personalized offers such as seasonal discount codes for related products or early access to new product launches. This not only makes the customer feel special and valued, but it will also drive repeat sales.
- Customer engagement on social media: We must encourage customers to follow us on social media platforms.
When they do, we will have daily access to them as they scroll through their social media feeds. Keep them engaged with our helpful, relevant content or with content that inspires and delights them. Whenever they need our service or product again, they will be more excited to buy from us again.
- Engage the Customer at Every Buying Stage: Nowadays, it is common for a consumer to see an ad for a product
online and then search and compare prices of that product on different websites, then go to a store to try the product or shop online. Mobile apps provide all the details, such as special offers and coupons, customer support, and comparison tools, which enhance our understanding of the buying process. With the help of digital marketing, a marketer can follow the entire buying journey of a customer.
- Target the Right Audience: We can also target our audience with content and infographics with offers based on
what stage of the buying journey consumers are in. For example, email marketing can be used to follow up a lead until the customer is ready to buy that product. Maybe they subscribed to our blog and consistently opened our blog for updates. After some time, they Visit our website for service and about us web pages. At this point, we know to send them a targeted email with an exclusive offer. Then they click on that offer and submit a request.
- Build a Consistent Lead Pipeline: An online sales funnel is specifically used to generate consistently good leads.
For example, before creating an online sales funnel, a company relies on its billboards and location to generate walk-in leads for its products and services. The company is using digital marketing and giving offers to build a more consistent Pipeline of Leads. When a customer places their first deposit, purchase, or registration, they are given a coupon for a free amount to motivate and lead them to make a purchase to avail of that coupon’s offer. The promotion is only available on the company’s website, and users must register and purchase the product or service in order to take advantage of it. By using this method, the company generates leads in a more systematic and predictable way. On the other hand, consumers have to submit their e-mail id for registration on our website. Through that e-mail, we can now easily retarget those consumers in our re-targeting campaign.
By the reference of the data and information we can say that Digital marketing is very helpful and Important in 2022.
